Storytelling. Logo. To-go cups. Stickers.
Design + material selection for entrance signage.

From gōten (御殿) — “palace” in Japanese,
a sense of exclusivity and refined ambiance.

Also, “go to ten”:
a promise of a 10/10 experience
in taste and atmosphere.

The capital T makes both readings possible,
while its horizontal line evokes a roof,
a shelter for unforgettable moments.